This store requires javascript to be enabled for some features to work correctly.

Privacy Policy



Last Updated October 23, 2020



Our Privacy Policy is designed to inform you about the information we collect, how we use it, and your options regarding certain uses of this information. This policy also describes privacy rights you have under certain federal laws. This policy applies to website visitors, app users, and gemsbylaura customers in the United States.


We collect information when you communicate with us and when you use our products, services, and sites. This includes information you provide such as name and contact information, images, voice recordings or prints, the reason for contacting us, and payment information. We collect service and device usage information including location, application and feature usage, network and device data, vehicle and device-specific information and identifiers, and other similar information.

We use this information to establish, monitor, and maintain your account; provide account-related services; deliver and maintain your products and services; help you with service-related issues or questions; manage and protect our services and users from fraudulent, abusive, or unlawful uses; help us improve our services and research and develop new products and services; authenticate you; determine your eligibility for new products and services; and contact you with marketing offers.

When you contact us or we contact you, we may monitor or record that communication or keep a record of the transaction to help us train employees and better serve you.

Information about your use of gemsbylaura products and services may be aggregated or otherwise de-identified for business and marketing uses by us or by third parties. For example, aggregate or de-identified data may be used to improve our services, to measure and analyze the use of services, and to help make services and advertising more relevant to you. You can opt out of certain of these uses.

When you establish an online account or register on our apps, we may collect information about your user identification, password, and secret questions and answers. We use this information to authenticate you when you sign in.


When you use social media credentials to login to or interact with a gemsbylaura site or offer, we may collect information about your social media profile, such as your interests, “likes,” and friends list. We use this information, for example, to personalize your Gemsbylaura experiences and marketing communications, to enhance our services and to better serve you. You can control this data sharing via options in your social media accounts.


When you use gemsbylaura websites and apps, information is collected about your device and account and your visit including browsing, searching, and buying activity as you interact with our sites and apps; IP address; mobile telephone and device numbers and identifiers; account information; web addresses of the sites you come from and go to next; and information about your connection, including your device’s browser, operating system, platform type and internet connection speed. We use this information for operational, performance measurement, and other business purposes; and to help us deliver more relevant marketing messages on our websites, affiliate websites, by our representatives, via email, or via other gemsbylaura services or devices. This information is also used to tailor the content you see, manage the frequency with which you see an advertisement, tailor advertisements to better match your interests and understand the effectiveness of our advertising. We also may use this information to assess the effectiveness of our sites and to help you should you request help with navigation problems on our sites.


When you contact us for information, we may use the information you supply to provide you with information about gemsbylaura services, programs, and offerings. Certain promotions may require that we disclose information such as contest winners or provide information for prize fulfillment, and as required by law or permitted by the promotion’s official rules. Information you provide on our websites about your preferred location and other preferences may be used to provide you with more relevant product recommendations, services, and special offers.

If you provide information to us in the context of an event or promotion that gemsbylaura sponsors with another organization, or if you visit a co-sponsored site or use a co-sponsored service, you also may be providing information to the co-sponsor. You should refer to that co-sponsor’s privacy policy for information about its practices which may differ from gemsbylaura’s practices.

We also collect information from you when you participate in surveys or provide other feedback to us regarding our products or services, when you register to receive news or public policy updates, or when you apply for a job with or a grant from gemsbylaura. We use this information only for the purpose for which you provide it.

Gemsbylaura may send you emails that communicate information about your account or about products, services, marketing offers, or promotions that may be of interest to you. When you open a gemsbylaura email or click on links within these emails, we may collect and retain information to provide you with future communications that may be more interesting to you. Please note that gemsbylaura will not ask you to send us, via email, sensitive personal or account information.


Except as explained in this Privacy Policy, in privacy policies for specific services, or in agreements with our customers, gemsbylaura does not sell, license, or share information that individually identifies our customers or website visitors with others outside the gemsbylaura family of companies that are not performing work on gemsbylaura’s behalf without the consent of the person whose information will be shared.

Gemsbylaura uses vendors and partners for a variety of business purposes such as to help us offer, provide, repair, restore, and bill for services we provide. We share information with those vendors and partners when it is necessary for them to perform work on our behalf. For example, we may provide your credit card information and billing address to our payment processing company solely for the purpose of processing payment for a transaction you have requested. We do not permit these types of vendors and partners to use this information for their own marketing purposes.

We may disclose information that individually identifies our customers or identifies customer devices in certain circumstances, such as:

  • to comply with valid legal process including subpoenas, court orders or search warrants, and as otherwise authorized by law; in cases involving danger of death or serious physical injury to any person or other emergencies;
  • to protect our rights or property, or the safety of our customers or employees;
  • to protect against fraudulent, malicious, abusive, unauthorized, or unlawful use of or subscription to our products and services and to protect our network, services, devices, and users from such use;
  • to advance or defend against complaints or legal claims in court, administrative proceedings, and elsewhere;
  • to credit bureaus or collection agencies to determine credit risk, for reporting purposes, or to obtain payment for gemsbylaura-billed products and services;
  • to a third-party that you have authorized to verify your account information;
  • to outside auditors and regulators; or
  • with your consent.

When you purchase products or services offered jointly by gemsbylaura and one of our partners, customer information may be received by both gemsbylaura and our partner that is providing your service. For these jointly offered services, you should also review the partner company’s privacy policy, which may include practices that are different from the practices described here.

If gemsbylaura enters into a merger, acquisition, or sale of all or a portion of its assets or business, customer information will also be transferred as part of or in connection with the transaction.


You may see third-party advertisements on gemsbylaura websites, services, apps, and devices. Some advertisements are chosen by companies that operate on our sites and other sites to place ads on behalf of advertisers. These companies may place and access cookies on your device to collect information about your visit on websites and may collect device advertising identifiers from your mobile operating system to learn about your use of apps, including ours. The information they collect from our sites and apps is in a form that does not identify you personally and may be combined with similar data they obtain from other websites and apps to help advertisers better reach audiences they wish to target. Targeting may be accomplished by tailoring advertising to interests that they infer from your interactions on our sites and apps and your interaction with other sites and services where these companies also are present.

If you choose to interact with specific advertisers who advertise on our apps, sites, or services, the information you provide to them is subject to the conditions of their specific privacy policies.

Advertising that is customized based on predictions generated from your visits over time and across different websites is sometimes called "online behavioral" or "interest-based" advertising. In accordance with industry self-regulatory principles, we require that companies disclose when they are using online behavioral advertising programs to deliver third-party ads on our sites or collecting information about your visit to our sites for these purposes and give consumers the ability to opt out of this use of their information. Please note that gemsbylaura does not have control over or access to information contained in the cookies that are set on your computer by ad servers, ad networks, or third-party advertisers.

Similarly, advertising may be customized based on predictions developed from your use of applications and industry self-regulatory principles also apply.  This type of advertising involves the use of device advertising identifiers.

We also may permit advertisers on our sites, apps and services to place ads based on certain information we have about your gemsbylaura products and services as well as geographic and demographic data. Information used for this purpose does not identify you individually.

Gemsbylaura websites and services may include social network or other third-party plug-ins and widgets that may provide information to their associated social networks or third-parties about your interactions with gemsbylaura pages you visit or services you use, even if you do not click on or otherwise interact with the plug-in or widget.


You have choices about how gemsbylaura shares and uses information.

Marketing e-mail, text messages, postal mail, and door-to-door calls:

Marketing emails you receive include an unsubscribe instruction (usually found at the bottom of the email) that you may use to opt out of receiving future marketing-related emails.

You may opt out of receiving marketing-related postal mailings or prevent door-to-door marketing solicitations by emailing  Text message solicitations from gemsbylaura also contain an "unsubscribe" feature that you can use to prevent future marketing text messages from us. Please note that gemsbylaura may use bulk mail service for some marketing mailings. These services deliver offers to all homes in a neighborhood or zip code.


You have choices about whether certain information collected on websites, including gemsbylaura, is used to customize advertising based on predictions generated from your visits over time and across different websites and apps.  You may visit Digital Advertising Alliance's Consumer Choices to learn more or to limit the collection of information by these parties. Similarly, many mobile devices offer controls you can set to limit the advertising use of information collected across mobile apps on your device.

Please note that many opt outs use browser cookies or device controls and are specific to the device and browser you are using. If you buy a new computer, change web browsers or devices, or delete the cookies on your computer, you may need to opt out again. In addition, ads you receive may still be tailored using other techniques such as publisher, device, or browser-enabled targeting. You should check the privacy policies of the products, sites, apps, and services you use to learn more about any such techniques and your options.

You also can limit the collection of certain website information by deleting or disabling cookies. Most computers' Internet browsers enable you to erase stored cookies, block all cookies, or receive a warning before a cookie is stored. Disabling cookies may prevent you from using specific features on our sites and other websites, such as ordering products or services and maintaining an online account.


Gemsbylaura customers may choose not to have their information included in the creation of aggregated business and marketing insights that do not specifically identify any individual customers. You may opt out by emailing us at


Gemsbylaura has technical, administrative, and physical safeguards in place to help protect against unauthorized access to, use of, or disclosure of customer information we collect or store, including social security numbers. Employees are trained on the importance of protecting privacy and on the proper access to, use of, and disclosure of customer information. Under our practices and policies, access to sensitive personally identifiable information is authorized only for those who have a business need for such access. Personally identifiable and other sensitive records are retained only as long as reasonably necessary for business, accounting, tax, or legal purposes.

Although we work hard to protect personal information that we collect and store, no program is 100% secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use, or disclose personal information. gemsbylaura maintains security and incident response plans to handle incidents involving unauthorized access to private information we collect or store.

If you become aware of a security issue, please contact us at


We strive to keep our customer records as accurate as possible. You may correct or update your gemsbylaura customer information by emailing a gemsbylaura customer service representative or by accessing your account online and providing the updated information there.


We reserve the right to make changes to this privacy policy, so please check back periodically for changes. You will be able to see that changes have been made by checking to see the effective date posted at the end of the policy. If gemsbylaura elects to use or disclose information that identifies you as an individual in a manner that is materially different from that stated in our policy at the time we collected that information from you, we will give you a choice regarding such use or disclosure by appropriate means, which may include use of an opt out mechanism.


If you have questions, concerns, or suggestions related to our Privacy Policy or our privacy practices, e-mail us at